The writing

My Works.

Longer essays and practical frameworks on growth, go-to-market strategy, markets and transformation.

My Works

How to Prioritise Partnerships

01 The problem Most partnership pipelines confuse possibility with priority. Partnership teams often build lists around large brands, large markets, existing relationships or the promise of “synergy”. That…

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My Works

AI Needs a Business Process

Skip to content ← Back Most AI conversations start with technology. The better conversations start with workflow, cost, revenue, risk, compliance, productivity or customer experience. A model by…

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